diff --git a/crates/cuddle-ci/src/rust_service.rs b/crates/cuddle-ci/src/rust_service.rs
index 4375155..5eaa28c 100644
--- a/crates/cuddle-ci/src/rust_service.rs
+++ b/crates/cuddle-ci/src/rust_service.rs
@@ -367,7 +367,7 @@ impl MainAction for RustService {
             self.bin_name, timestamp,
         );
 
-        container.publish(tag).await?;
+        container.publish(&tag).await?;
         ctx.set_image_tag(tag)?;
 
         if self.deployment {