diff --git a/crates/cuddle-ci/src/rust_service.rs b/crates/cuddle-ci/src/rust_service.rs
index 42fd949..4375155 100644
--- a/crates/cuddle-ci/src/rust_service.rs
+++ b/crates/cuddle-ci/src/rust_service.rs
@@ -362,18 +362,13 @@ impl MainAction for RustService {
             .unwrap()
             .as_secs();
 
-        let image_tag = container
-            .publish(format!(
-                "docker.io/kasperhermansen/{}:main-{}",
-                self.bin_name, timestamp,
-            ))
-            .await?;
+        let tag = format!(
+            "docker.io/kasperhermansen/{}:main-{}",
+            self.bin_name, timestamp,
+        );
 
-        let (_, image_tag) = image_tag
-            .split_once(':')
-            .ok_or(eyre::anyhow!("failed to split image tag at :"))?;
-
-        ctx.set_image_tag(image_tag)?;
+        container.publish(tag).await?;
+        ctx.set_image_tag(tag)?;
 
         if self.deployment {
             let update_deployments_docker_image =